NextNow Member Blog

From: —— —Victoria HAYDEN <victoria@thehaydengroup.com>

Victoria Hayden and Ellen Rudy of The Hayden Group (www.thehaydengroup.com) cordially invite you to our monthly event, the Synergos Series. This month’s event will be at Victoria’s home in Palo Alto on THURSDAY, November 19th.— Synergos is on November 19th–not the last Thursday of the month– because of Thanksgiving.— This invitation is free to invited guests and their guests.— Please RSVP to Victoria Hayden at victoria@thehaydengroup.com .— Only 25 RSVPs can be accepted due to limited seating.

The Synergos Series: food, wine, interesting guests, interesting speakers, discussion, and business networking in an intimate setting.

“Synergos” [syn er GOS—hard "G"] is the Greek root for synergy, and means “working together.”

WHO:— In November our topic is Personal Branding.— Joining our panel will be:—— Mike Johnson, of Diamond Dynamics, who will talk about identifying and communicating personal strengths; Jean Lombard, who will talk about personal brand in the context of social media; and Kerri Evans who will talk about creating a strong personal brand within your company or when looking for a job.— Victoria Hayden and Ellen Rudy will co-moderate.

Mike Johnson, assists corporations in increasing innovation and revenues through better communications, morale and understanding among its most valuable resource—the men and women of its workforce.— His new book, “Cracking the Boy’s Club Code,” is available on Amazon.com.
Jean Lombard is an award-winning PR professional whose expertise includes prepping spokespeople for media tours, developing CEO speaking programs, and social/online media.
Kerri Evans, Owner/Principal of Evans Ventures, has 14+ years’ experience in staffing management and search.

WHAT: Great people. Great conversation. Wine.— Appetizers. Feel free to bring your favorite appetizers, drink and wine to share.

WHEN:— November 19th. (NOT our usual last Thursday of the month due to Thanksgiving.)— Here’s how the evening will go.

6:00 to 6:45 PM – Wine, appetizers and conversation. If there are folks to whom you want to be introduced, ask Victoria or Ellen.— We will be DELIGHTED to introduce you!

6:45 to 8:00 PM – We will convene our panel on Personal Branding.
RSVP: only 25 seats available; for Palo Alto address, email Victoria Hayden at victoria@thehaydengroup.com.

PARTICIPATE:— There are 35+ Synergos members on Linked In and 30+ Synergos members on Facebook.— Join up!— Participate!

SUPPORT:— WeMeUs, our Astia client, helps you manage and organize all the contacts coming from email, webmail, services, business and social networks.— It integrates all this data into one powerful yet easy-to-use contact repository, where you can organize your contacts by tags, location, even relationship value and strength, for quick retrieval.— WeMeUs also gives you an easy to use Keep in Touch system that ensures you don’t lose touch with important contacts as well as your “weak ties”.— Their new— Email Assistant allows personalized outreach and marketing to your contacts using your existing email client. You put together the content, tell us how to personalize, select the contacts or group – and we’ll create and send individual, personalized emails to each person on your list.

SYNERGOS EVENTS ON DECK:

On Thursday, December 17, from 6 PM – 8 PM, The Hayden Group will host a Synergos Simple Abundance Holiday Party at Victoria’s house.— The party will be both indoors and out, as the patio will be lit and we will have a fire both inside and out.— So dress casually and warmly if you think you might want to be outside.— And plan on bringing something for someone in need.— We will share details about the opportunity to give soon.
On January 28th, our topic is Rebuilding the Brands of American Banks. Victoria Hayden will moderate this topic, which is near and dear to her heart.— Although Victoria has never worked in the banking industry, she was twice offered senior advertising positions in banking:— at Ketchum for the Bank of America account; and at DDB for the Wells Fargo Account.— Victoria does have experience working for “hated” industries including:— health insurance, airlines and phone companies.— These service industries admittedly face challenges beyond their control.— But, clearly, some brands do better than others.— What is the secret of developing and maintaining a healthy brand in a challenging industry?
On February 25th our topic is Wellness Products:— How do you know what to trust?
On March 25th we hold our third annual Earth Day Eve event.
Feel free to forward this invitation to friends and colleagues who you think would enjoy the Synergos Series.

Looking forward to seeing you!
Victoria and Ellen

The Hayden Group was honored to sponsor Betsy Burroughs’ FocusCatalyst Brainstorming Salon for more than a year. The Synergos Series, which debuted in September 2006, was a natural outgrowth of this wonderful event. Find out more about Betsy Burroughs’ FocusCatalyst Brainstorming Salon.